Fresher is Fun! Specialty Crop Marketing Campaign
Fresher is Fun! S.D. Specialty Producers Association received a Specialty Crop Block Grant in 2021 to support retailers who sell local specialty crops and value added products from three or more producers in South Dakota. The group worked with a marketing firm to develop a campaign to promote purchasing local and in season products.
The campaign materials are now available for retailers as well as producers to encourage customers to fill their cart with an array of fresh and exciting food choices that also support South Dakota producers. Campaign tools can be uploaded into software, such as Canva, to personalize with your own logos, web links, and text. Directions on how to personalize the campaign’s elements can be found in the toolkit welcome video.
Toolkit components include:
- Printable 4 x 4 shelving signage
- Printable 12 x 12 window decals
- Printable 22 x 28 & 24 x 36 posters
- 14 ft. Feather Flag templates
- Printable 8 1/2 x 11 buy local fliers
- Radio Ad scripts
- Social media post graphics & text featuring ‘in season specialty crop products’ (39 items available!)
- Templates for fliers and social media posts to promote local food celebrations featuring honey, sweet corn, pumpkins, microgreens & more!
Access this free toolkit by clicking the button below.
Fresher is Fun! Campaign Download Toolkit Welcome Video