Presenters: Eric Barrett and Rob Leeds, The Ohio State University

Description: This session discusses the keys to successful booth merchandising for vendors and elements of a successful marketing plan that incorporates all five senses.

Recorded: Feb. 4, 2021

Video: Marketing for Retail Agriculture

This segment was supported by the Specialty Crop Block Grant Program at the U.S. Department of Agriculture. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the USDA.